Marketing Data Platform

Unify, activate and distribute your proprietary data with a simple platform, enhanced by artificial intelligence. This helps you create more relevant experiences on your digital channels.

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Marketing Data Platform visualization showing data integration and analytics

Do these problems sound familiar to you?

Data Fragmentation

Companies often have data scattered across multiple repositories, often stored in Excel files.

Manual Processes

Data collection, storage and usage processes are often manual and prone to errors.

Compliance Complexity

Achieving and maintaining data compliance is complex and costly without the right tools.

Let AI handle the heavy lifting

Our 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗮𝘁𝗮 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 empowers companies to personalize communications, craft targeted offers, and make data-driven decisions-all while ensuring full regulatory compliance.

Gain a 𝟯𝟲𝟬-𝗱𝗲𝗴𝗿𝗲𝗲 customer view by seamlessly integrating data from Excel files, websites, mobile apps, and CRMs into unified profiles. Segment audiences based on shared traits or behaviors to drive smarter, more effective communication.

Platform Features

Gather all your customer data in one place.

Gather all your first-party customer data in one place by connecting tools such as CRM, website or CSV files. The platform organises the information and makes it ready to use immediately, without any technical complications.

Data upload interface showing platform capabilities

Turn data into comprehensive customer profiles

Each customer is represented in a single profile that brings together all available information. This gives you a clear and comprehensive view of who your customers are and how they interact with your brand.

Single customer view dashboard

Create precise audiences based on your data.

Create customer groups based on common interests, behaviours or characteristics. You can define audiences in just a few steps and keep them up to date, allowing you to communicate in a more targeted way.

Audience segmentation interface

Bring audiences where they are needed, when they are needed.

Activate audiences across key marketing and advertising channels, including the ability to use Customer Match to reach your customers on platforms such as Google more effectively. From audience creation to campaign activation, everything is done in a simple, controlled and compliant manner.

Data activation security features

Because, as the Milanese Imbruttito says...

REVENUE never sleeps

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