Neare turns data chaos into measurable growth thanks to Audiencerate
The Challenge
A Madrid-based fashion boutique selling sustainable clothing online had grown its customer base but struggled with repeat sales. Their CRM (HubSpot), Shopify store, and newsletter (Mailchimp) were disconnected — forcing manual CSV uploads for retargeting.As a result, campaigns targeted broad audiences, remarketing lists were outdated, and ad spend efficiency dropped by 25% quarter over quarter.
The Solution
Audiencerate
By connecting Shopify, HubSpot, Mailchimp, and Meta Ads to the MDP, all customer interactions were unified into a single view.
Using the Advanced Segmentation feature, they identified:
- Customers who had purchased twice but hadn't returned in 60 days
- Frequent browsers who abandoned carts more than once
- High-LTV buyers suitable for loyalty campaigns
MDP's Direct Activation synced these segments automatically with Meta and Google Ads, enabling personalized ads and tailored email sequences — all without exporting any files.
How the MDP Helped
Shopify + HubSpot + Mailchimp + GA4 → MDP (Data Unification & Segmentation) → Meta Ads + Google Ads + Mailchimp Automation
The Results
- +35% increase in repeat purchase rate
- –22% decrease in cost per acquisition (CPA)
- +28% higher CTR on retargeting campaigns
- Email open rate improved from 19% → 29% due to better audience alignment
"With MDP, we finally reconnected with our best customers and turned data chaos into measurable growth."
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